Neta Auto Opens Global Headquarters in Shanghai

Neta Auto, Hozon Auto’s electric vehicle (EV) brand, has opened its global headquarters in Shanghai as it attempts to create a more premium brand image. Neta’s global headquarters in Shanghai’s Putuo district has officially opened with functions including strategy planning, resourcing, decision-making, and coordination of the company’s global operations, according to a press release today.

The facility is also Neta’s flagship experience center, research and development center, data center, and service center, it said. Models including the Neta S, Neta GT, Neta U-II, and Neta V are being showcased at the facility.

Neta was founded in 2014 and previously had a Shanghai headquarters in the city’s Minhang district, but no global headquarters, according to its website. The company has a design center in Beijing and a factory in Tongxiang, Zhejiang province.

Neta has been seen as a budget EV maker since its inception, as its vehicles are priced primarily at the lower end of the market, with the Neta V and Neta U priced at around 100,000 yuan ($14,130).

Neta’s flagship sedan, the Neta S, is its first effort at the premium end of the market, with the model primarily targeting the RMB 200,000 to 300,000 price range.

The Neta GT sports car was launched on April 18 with a starting price of RMB 178,800 to RMB 227,800.

Neta delivered 11,080 vehicles in April, which was up 25.72 percent from 8,813 units in the same month last year and up 9.84 percent from 10,087 units in March, according to data released by the company on May 1.

Neta S delivered 2,237 units in April, up 1.41 percent from 2,206 units in March, according to the company.