Brand Story
As a significant cultural icon in traditional Chinese culture, “Nezha” or is commonly depicted as stepping on Fire Wheels, symbolizing the ancient people’s desire for a simple, easy and comfortable mode of transportation of travel. Additionally, Nezha embodies traits such as bravery, confidence, and fearlessness.
The NETA automotive brand named after Nezha pays homage to its spirit while also representing an advancement in the realm of new technology, energy efficiency and new era.